Advantage Pharmacy Group is a banner group with 78 independently owned and operated pharmacies across Australia.
To communicate the Pharmacy's large offering of professional services and health and beauty products, Tangent were contracted to create direct mail catalogues and in-store POS. Producing hi-volume catalogues for mailbox drops is a traditional form of marketing that is still surprisingly effective.
Direct mail will only resonate if the offer is well communicated, effectively designed and efficiently produced. the design and production is gruelling with tight schedules and budgets and no room for error. Tangent production systems ensured the catalogues were seamlessly produced, with a high percentage of pull through sales achieved against the promotions.