Chris Love Design proivdes high end commercial kitchen and hospitality design services. The business had grown significantly in its first three years since start up. Branding had not been considered as part of the initial set up and was now an urgent and essential tool needed to reflect CLD competency and capability.
With the brandmark created and locked down, work began on the online presence. Tangent audited CLD projects, then art directed and undertook photo shoots covering more than a dozen Chris Love projects. These were then showcased online in the project folio section, together with copy written descriptions of each project. Site content and design is understated to maximise the opulent settings and high impact images of CLD completed works.
Admin instructions for site back end site editing were created for the client to enable ongoing project additions and editing by the client.