Local men's fashion guru The Coachman Menswear is a long standing retail icon of Hampton Street. Season launches were delivered via letterboxes, web, social media and email in synced rollouts, generating sales and awareness for new season ranges. Keeping the ball rolling simple FBook campaigns were tied in to increase promotional footprint and traction, effectively growing page Likes and establishing a viable S/Media presence. To top it off customer excitement was created with special in store VIP shopping events timed to concide with peak periods and pump up sales.
Co-ordinated promo’s and collateral were spread through multi channel delivery effectively communicating to the audience in their preferred space. All promotions linked back to the core in-store offer in simple and effective fashion. Integrated branding at work. And the good news is, the product meets the offer. The threads at Coachman are the coolest in Bayside. We love local.