Craftsmen Contractors are established high end residential builders. A rejuvenation of the dated existing brand and collateral was badly needed to reflect Craftsmen's positioning as a builder of quality, exclusive, architect designed projects, with brand projection reflective of capability. The old existing website was outdated and also needed rebuilding. The new site build purpose was to function as a folio site showcasing completed projects. Photography was commissioned and undertaken of key projects to demonstrate Craftsmen capability, and in addition timelapse photography was implemented on the site of a current project to show real time work in progress, then edited and published onto the live website.