Audit, review and update of Mekolec branding applications. Mekolec is an Electrical wholesaler based in South Melbourne. With a transition to new ownership the Mekolec brand required an audit, review and update.
Working closely with internal Marketing and client stakeholders, Tangent undertook a brand audit and identified aspects of the brand and marketing collateral which required updating. A brand resource was created housing branding guidelines and to manage brand IP and collateral in a logical, accessible structure. This allows application of the brand across multiple channels and touch points both digital and print.
The new website and promotional material was created to embody the key aspects and service points Mekolec delivers.