Melt Foodstore is a producer of gourmet organic products. Yum. If you haven't ever tried Melt Foodstore's Caramel Crunch organic toasted muesli do yourself a favour and get on it. Plenty (and I mean like heaps of it) was consumed during the concept, design and production of the brand and packaging for this boutique gourmet producer. In fact we pretty much got paid in muesli. Melt products are positioned as a premium health food product, loaded with natural goodness and health benefits.
They required a brand and packaging range with a clean, simple and organic feel. Tangent delivered collateral to communicate this messaging, and did we mention that the stuff is yummy.