Tangent created and designed the campaign for Cr Rob Grinter's election to Bayside Council in 2016, successfully winning their candidate a seat. Rob Grinter subsequently successfully helped steer Bayside council and implemented many strategies for the benefit of the Bayside Community, holding the office of deputy mayor and controlling an annual budget exceeding $110 million dollars.
Design matters in any space, even politics, and whilst it's sadly lacking in a lot of political campaigns, when its used well, it works. It can be the key to a seat of power. This candidate saw the intelligence of using design as a campaign tool and commissioned Tangent to create a branded campaign with a suite of promotional collateral, signage and social media content. Tangent's work paid off as Councillor Rob Grinter was elected to Bayside City Council in November 2016.
As it turned in an interesting twist getting paid for this job seemed somewhat dependent on the candidate winning, that's politics hey, nothing like results based outcomes! With good design and creative strategy, a positive result is never in doubt. Vote 1 Tangent Design.