Brand rejuvenation and website build for SML
SML is a small business which provides professional construction project management services to the insurance industry. They act for all parties to an insurance claim including the property owner, loss adjuster, insurer, underwriter, broker and other intermediaries, its a very specific and niche offer.
As a small business providing niche services the brand needed to be well designed and convey the services succinctly and accurately. The logo update was dealt with quickly, and the bulk of time was spent on clarifying SML's offer to market, writing content and designing the interface and structure of the website.
Deliverables:
- Brand rejuvenation
- Fresh website build
- Copywriting, content creation
- Custom WordPress CMS Theme
- Fully responsive mobile and tablet friendly
- Client side admin set up and instruction
