Middy’s Smart Centres move with the times
Middy’s is Australia’s largest independent electrical wholesaler, with over 90 branches nationwide. Part of the Middy’s offer to electrical contractors are the ‘Middy’s Smart Centres’, state of the art interactive display showrooms which showcase the latest in home automation and energy smart technology.
To reflect this hi-end technology offering Tangent created a new online presence to replace the existing dated and non responsive site. The rebuild included overhauling the UX / UI together with revising content and user pathways, making the whole site more accessible and user friendly. The site is aimed both at electrical contractor resellers as well as the end user residential customers.
The site acts as an informational portal to educate both contractors and end users to the benefits of home automation, fully responsive to both smart phone and tablet devices. This means electricians can browse the site out on location together with their customers, showing them options in real time and making it easy to explain what Home Automation systems offer. Check out Middy’s Technologies.