Active Housing gets a new Face

Tangent have completed a facelift for not for profit community housing providers Active Housing...

Sometimes rebrands come in more than one part. Tangent first created the Active Housing brand, and then a few years later when the business was repositioned, Tangent reworked the brand again and further tweaked the positioning. The result now is a vibrant and engaging brand that speaks to its current client base and clearly communicates its message.

The Active Housing facelift required rejuvenation of the web presence as well as all printed communication collateral. The site needed a UX / UI revamp and attention to content throughout to reposition the brand offer, whilst the brief dictated subtlety and finesse to update the brand rather than break it. The site content is informational as well as containing critical user submit Forms with various functional mechanisms. The site hosting platform was also flipped to provide a more secure and flexible foundation for the site to grow.

An SEO audit was also undertaken and custom meta data applied to the site back end as as well as keyword optimised front end html text. The result of this was a significant increase in pg visits which correctly targeted identified user groups. The updated brand and new site continues to evolve with meaningful and new content, as the Active Housing story continues...

Read more about Active Housing Client Story.