Author: webmaster-tangent

Hampton Street

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Hampton Street

Retail Traders Association Tangent worked together with the Hampton Street Traders Association to create a brand from the ground up to represent and promote the Street. As the Traders Association was newly formed there was no existing brand or street promotions in place whatsoever. Read more The challenge facing Hampton Street was how to respond and reinvent themselves in the face of competition from online retailers and mall megaplexes such as Southland. To bring together 322 small retailers with one common goal was daunting. It became clear the solution would lie in promoting...

St Mary’s Health Services

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on St Mary’s Health Services

Home-Care for People with Disabilities A fresh, vibrant new brand and image. St Mary’s Health Services provides in-home care for people living with disabilities. As St Mary’s reputation for quality and individualised care has grown, the old brand began to look increasingly outdated and out of step; the guys at St Mary’s recognised the need to up the ante and get on the branding band wagon. Read more The result is a fresh, vibrant revamped brand image which was rolled out into marketing collateral and quickly repositioned the organisation. As the results were seen the...

Just Bike Tyres

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Just Bike Tyres

Online Bike Store Just Bike Tyres is an online bike store selling a range of tyres and other bike accessories. The thing about Just Bike Tyres is that it’s a design led brand. What this means is the design comes first, then everything else follows. Read more What it doesn’t mean is that the function is dictated by pretty pictures. It means that the brand is seamlessly integrated so what you end up with is a brand that works across all touchpoints which talk to each other in the same brand language. Every time a customer interacts with Just Bike Tyres they leave with a...

Weber Bowman

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Weber Bowman

Reinventing a Chartered Accountant Bringing new life and vitality to a long standing brand. Weber Bowman is an accountancy practice that has been providing personalised accounting, taxation & business management advice to small and medium sized businesses for over 40 years. Read more Whilst the business had developed into a healthy practice offering first rate advice and client service, the brand and personality had been somewhat left behind. A long overdue facelift was needed. Tangent were tasked with the challenge of rebranding and deploying new collateral, including a new...

CTS Flanges

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on CTS Flanges

Industrial Plumbing Manufacturer Tangent has worked with CTS to create a global presence across Nth America, Canada and Australia. CTS is a leader in the industrial plumbing sector as the manufacturer of a unique copper flange with an EPDM insulator system preventing corrosion of the flange. In addition CTS is an innovator in niche fabrication expanding into custom made piping systems. Read more The different CTS business units and presence in both Nth America and Australia necessitates careful brand management and deployment of marketing assets across the different markets...