Author: webmaster-tangent

Active

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Active

Community Housing Provider An established community housing provider undertaking a simple entity change and repositioning gave way to a much broader and far reaching exercise than first expected. The brand audit revealed a brand lacking in personality and tactile touch points that was at odds with its day to day operations. Read more The extensive online presence was outdated and lacking in audience engagement. The legacy of disparate content add-ons over the years had created a massive site with little to no intuitive navigation. Digging out and representing relevant content in a...

Sports Cone Trainer

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Sports Cone Trainer

Beat Your Best Brand mark and brand positioning for Sports Cone Trainer. Sports Cone trainer is an innovative electronic training aid for athletes across all levels and sports codes. By emitting pre programmed flashing lights and sounds the sports cone trainer enables athletes to complete complex training routines. Essentially Sports Cone is a state of the art electronic version of the tried and tested witches hat. Read more Tangent were tasked with the challenge of branding and positioning the product as it was in its beta development stage. It needed to make a dynamic and strong...

Buyers Choice

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Buyers Choice

Home Loan Advisory Service Tangent was engaged to deliver ongoing marketing support and collateral for Buyers Choice. Buyers Choice Home Loan Advisory Service has been established since 1996, providing service & advice to borrowers seeking home finance. Read more Tangent worked with Buyers Choice to create new marketing collateral to support independent brokers and communicate the offer t prospect borrowers, rolling out supporting collateral across various applications including printed brochures and flyers and promotional material. Deliverables: Style guide instructions...

Parmate

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Parmate

Engineered Hardwood Flooring Branding, online and printed collateral. Parmate engineered hardwood flooring is a commercial grade engineered flooring product. The market place for this product sector is crowded and there are many competitors offering little if any point of difference. The main purchase consideration by consumers is price point. Read more To counter this a premium brand was required to seperate Parmate, and convey its point of difference through touchpoints of website and sales brochure. The key offer is that it is pre-finished with the worlds leading scratch...

De-Solv-It

Written by webmaster-tangent on July 1, 2025. Posted in Client Stories. No Comments on De-Solv-It

Household Cleaning Range Label design / packaging for De-Solv-it household cleaner range. Traditionally a trade / professional based cleaning range, De-Solv-it was entering the household cleaner market and needed new labeling & packaging to appeal to homeowners. A brand audit and sector comparison analysis was undertaken before creative concepts were developed, which identified the need for label design with a point of difference to competitor products in a very crowded and price sensitive sector. Read more The end result retained a connection to the well known existing trade...