Behind Closed Blinds

Hannans blinds is a Melbourne Bayside institution. Having been in business since the 1950s, there’s not many houses in the Bayside area that haven’t had their windows covered at some stage by Hannans Window Furnishings.

Current owners and custodians David and Stephen have been at the helm for a mere 25 years, and in that time have modernised the business and expanded operations to a bright new factory.

As they continue to steer the business forward they recognised that the online presence was out of date and a total revamp was needed to both reflect new hero projects that had been undertaken by the team, and to improve the SEO to increase incoming visitor acquisition.

Outstanding customer service and attention to detail are Hannans hallmarks, and speaking to Hannans customers the professionalism and integrity of the team was obvious. Word of mouth referrals are a simple testament to how well a business operates and Hannan’s have them in droves. So it was key to reflect the Hannans ethos and process from initial consultation, through to design and installation. Describing these 'processes’ can often be a cliche to weary consumers - but when the offer is genuine it needs to be highlighted as a cornerstone.

As the core brandmark was to be retained, the brief focussed solely on redesigning and rebuilding the website and reinventing the offer pivoting around new modern projects. Using revamped UX and UI to engage online users began with a complete audit of the existing site and content, wireframe and content strategy. Then the design UX / UI was rolled through development on staging server for previews and refinement. The new site expressed a whole new design language with new imagery used throughout to depict a current range offer that is modern and contemporary, maximised through stunning project examples.

In a competitive landscape Hannans future now looks bright, with the new site exceeding expectation and increasing site visitation by more than 500%. This was achieved with no paid Google or Socials advertising whatsoever. If you’d like to see what goes on behind closed blinds look up the team at Hannan’s, and get yourself a set of new drapes while you're at it.

Check out the Hannans website to see how Tangent helped.