De-Solv-It
Household Cleaning Range
Label design / packaging for De-Solv-it household cleaner range. Traditionally a trade / professional based cleaning range, De-Solv-it was entering the household cleaner market and needed new labeling & packaging to appeal to homeowners. A brand audit and sector comparison analysis was undertaken before creative concepts were developed, which identified the need for label design with a point of difference to competitor products in a very crowded and price sensitive sector.
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The end result retained a connection to the well known existing trade...