Tag: Brand Audit

Parmate

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Parmate

Engineered Hardwood Flooring Branding, online and printed collateral. Parmate engineered hardwood flooring is a commercial grade engineered flooring product. The market place for this product sector is crowded and there are many competitors offering little if any point of difference. The main purchase consideration by consumers is price point. Read more To counter this a premium brand was required to seperate Parmate, and convey its point of difference through touchpoints of website and sales brochure. The key offer is that it is pre-finished with the worlds leading scratch...

Bona

Written by webmaster-tangent on June 24, 2025. Posted in Client Stories. No Comments on Bona

Non-toxic Floor Care Brand management, ongoing deployment of marketing assets and collateral. Bona is an international company that was founded in 1919 in Sweden and now has a presence in over 75 countries around the world. Regarded as the world leaders in water-based finishes and stains for timber floors, Bona also provide everything needed for a timber floor from sanding machines to floor cleaning products. Read more The Australian distributorship required a complete rebuild of the existing website as a primary requirement, together with an audit of all existing marketing assets...