Tag: Brand Collateral Roll Out

Hampton Street

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Hampton Street

Retail Traders Association Tangent worked together with the Hampton Street Traders Association to create a brand from the ground up to represent and promote the Street. As the Traders Association was newly formed there was no existing brand or street promotions in place whatsoever. Read more The challenge facing Hampton Street was how to respond and reinvent themselves in the face of competition from online retailers and mall megaplexes such as Southland. To bring together 322 small retailers with one common goal was daunting. It became clear the solution would lie in promoting...

St Mary’s Health Services

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on St Mary’s Health Services

Home-Care for People with Disabilities A fresh, vibrant new brand and image. St Mary’s Health Services provides in-home care for people living with disabilities. As St Mary’s reputation for quality and individualised care has grown, the old brand began to look increasingly outdated and out of step; the guys at St Mary’s recognised the need to up the ante and get on the branding band wagon. Read more The result is a fresh, vibrant revamped brand image which was rolled out into marketing collateral and quickly repositioned the organisation. As the results were seen the...

Active

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Active

Community Housing Provider An established community housing provider undertaking a simple entity change and repositioning gave way to a much broader and far reaching exercise than first expected. The brand audit revealed a brand lacking in personality and tactile touch points that was at odds with its day to day operations. Read more The extensive online presence was outdated and lacking in audience engagement. The legacy of disparate content add-ons over the years had created a massive site with little to no intuitive navigation. Digging out and representing relevant content in a...

Sports Cone Trainer

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Sports Cone Trainer

Beat Your Best Brand mark and brand positioning for Sports Cone Trainer. Sports Cone trainer is an innovative electronic training aid for athletes across all levels and sports codes. By emitting pre programmed flashing lights and sounds the sports cone trainer enables athletes to complete complex training routines. Essentially Sports Cone is a state of the art electronic version of the tried and tested witches hat. Read more Tangent were tasked with the challenge of branding and positioning the product as it was in its beta development stage. It needed to make a dynamic and strong...

Thorburn Property

Written by webmaster-tangent on June 30, 2025. Posted in Client Stories. No Comments on Thorburn Property

City Fringe Specialists Brand rejuvenation and site build for commercial leasing specialists Thorburn Property. Thorburn Property is a Melbourne based real estate agency specialising in the leasing of office property in the city fringe, with a particular focus on the St Kilda Rd market and surrounding suburbs. Read more Tangent were engaged to revamp the Thorburn brand and rebuild the online presence. Aspects of the original brand were retained for continuity and recognition, whilst the new brand informed a fresh and up to date interpretation critical to remaining relevant in the...

Auric Mining

Written by webmaster-tangent on June 27, 2025. Posted in Client Stories. No Comments on Auric Mining

WA based Gold Explorer & Developer A fresh, vibrant new brand and website. Auric Mining Limited is a Western Australia based gold explorer & developer. Read more Tangent were engaged to create the Auric brand and build the online presence. The result is a fresh, vibrant brand image which was rolled out into marketing collateral and quickly established the company as a credible presence in the commercial mining sector. The website was a ground up build with WordPress open source CMS, designed for staged rollout as mining projects come on-line. Deliverables: Brand...