Tag: brand rejuvenation

Sebastian’s Tuck Shop

Written by webmaster-tangent on July 15, 2025. Posted in Client Stories. No Comments on Sebastian’s Tuck Shop

Food and Wine Iconic Hampton Street eatery Sebastian’s Food and Wine launched ‘TuckShop’ to capture local business lunch trade. Just like the old school tuck shop; place your order in the morning, then come in pick it up at lunchtime. Designed for busy local businesses who don’t have the time or luxury to eat out. Just like back in the day except swap the Pies and Big M’s for fresh, homemade and tasty. Read more Of course, what’s great food without a cool menu and some nice packaging, just makes it taste better! Creating the concept as a sub brand and connecting and explaining the...

Craftsmen Contractors

Written by webmaster-tangent on July 15, 2025. Posted in Client Stories. No Comments on Craftsmen Contractors

Hi-End Residential Builders Building Perfection. Craftsmen Contractors are established high end residential builders. Craftsmen Contractors are established high end residential builders. A rejuvenation of the dated existing brand and collateral was badly needed to reflect Craftsmen’s positioning as a builder of quality, exclusive, architect designed projects, with brand projection reflective of capability. The old existing website was outdated and also needed rebuilding. The new site build purpose was to function as a folio site showcasing completed projects. Read more ...

St Joan of Arc

Written by webmaster-tangent on July 15, 2025. Posted in Client Stories. No Comments on St Joan of Arc

Catholic Primary School The St Joan Of Arc brand was created to play homage to a symbolic icon but with a modern aesthetic twist to reflect the schools position as forward thinking. Read more St Joan of Arc is a co-educational parish primary school in the Melbourne bayside suburb of Brighton. By way of background Joan of Arc was first given armorial bearings by Charles VII in 1429 as recognition of her exploits in battle and service to France. The design contained two fleur-de-lis “in a field azure” (meaning on a French royal blue background) with a sword between them...

SML Building Group

Written by webmaster-tangent on July 15, 2025. Posted in Client Stories. No Comments on SML Building Group

Construction Project Management Brand rejuvenation and website build for SML. SML is a consultancy business which provides professional construction project management services to the insurance industry. They act for all parties to an insurance claim including the property owner, loss adjuster, insurer, underwriter, broker and other intermediaries, it’s a very specific and niche offer. Read more As a business providing niche services the brand needed to be well designed and convey the services succinctly and accurately. The logo update was dealt with quickly whilst ensuring...

Hampton Street

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Hampton Street

Retail Traders Association Tangent worked together with the Hampton Street Traders Association to create a brand from the ground up to represent and promote the Street. As the Traders Association was newly formed there was no existing brand or street promotions in place whatsoever. Read more The challenge facing Hampton Street was how to respond and reinvent themselves in the face of competition from online retailers and mall megaplexes such as Southland. To bring together 322 small retailers with one common goal was daunting. It became clear the solution would lie in promoting...

St Mary’s Health Services

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on St Mary’s Health Services

Home-Care for People with Disabilities A fresh, vibrant new brand and image. St Mary’s Health Services provides in-home care for people living with disabilities. As St Mary’s reputation for quality and individualised care has grown, the old brand began to look increasingly outdated and out of step; the guys at St Mary’s recognised the need to up the ante and get on the branding band wagon. Read more The result is a fresh, vibrant revamped brand image which was rolled out into marketing collateral and quickly repositioned the organisation. As the results were seen the...