Panduit
Industrial Electrical & Network Infrastructure
Panduit is large Multinational company based in the USA. They provide “Physical infrastructure as a strategic foundation to help future proof businesses” Translated? They manufacture and distribute industrial electrical and network equipment.
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The issue with large Multinationals such as this is that they often struggle to adapt their brands to local audiences; the brand language that suits the USA, or China, or Europe, may not neccessarily be apt for Australia. But being a large Multinational the brand must...