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Tag: Display Material

Panduit

Industrial Electrical & Network Infrastructure Panduit is large Multinational company based in the USA. They provide “Physical infrastructure as a strategic foundation to help future proof businesses” Translated? They manufacture and distribute industrial electrical and network equipment. Read more The issue with large Multinationals such as this is that they often struggle to adapt their brands to local audiences; the brand language that suits the USA, or China, or Europe, may not neccessarily be apt for Australia. But being a large Multinational the brand must...

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Middy’s Electrical

Australia’s Largest Independent Electrical Wholesaler Tangent work with Middy’s to manage and deliver a nationwide brand across a branch network of over 100 locations. Established in 1928, Middy’s are Australia’s largest privately owned data and electrical wholesaler with 100+ branches nationwide. The Middy’s brand is an icon in the Australian electrical wholesale landscape. A key brand strength is Middy’s genuine engagement and support of its customer base of small electrical contractors. Within this proposition the brand heritage is strongly promoted. Read...

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