Tag: Identity & Brand Styleguide
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Deliverables:
Brand Audit
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Just Bike Tyres
Online Bike Store
Just Bike Tyres is an online bike store selling a range of tyres and other bike accessories. The thing about Just Bike Tyres is that it’s a design led brand. What this means is the design comes first, then everything else follows.
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What it doesn’t mean is that the function is dictated by pretty pictures. It means that the brand is seamlessly integrated so what you end up with is a brand that works across all touchpoints which talk to each other in the same brand language. Every time a customer interacts with Just Bike Tyres they leave with a...
Weber Bowman
Reinventing a Chartered Accountant
Bringing new life and vitality to a long standing brand. Weber Bowman is an accountancy practice that has been providing personalised accounting, taxation & business management advice to small and medium sized businesses for over 40 years.
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Whilst the business had developed into a healthy practice offering first rate advice and client service, the brand and personality had been somewhat left behind. A long overdue facelift was needed. Tangent were tasked with the challenge of rebranding and deploying new collateral, including a new...
CTS Flanges
Industrial Plumbing Manufacturer
Tangent has worked with CTS to create a global presence across Nth America, Canada and Australia. CTS is a leader in the industrial plumbing sector as the manufacturer of a unique copper flange with an EPDM insulator system preventing corrosion of the flange. In addition CTS is an innovator in niche fabrication expanding into custom made piping systems.
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The different CTS business units and presence in both Nth America and Australia necessitates careful brand management and deployment of marketing assets across the different markets...
ARS
Commercial Asset Rehabilitation Services
Brand creation and delivery of marketing assets across digital and printed channels. Asset Rehab Services (ARS) provide solutions to complex infrastructure issues above and below ground. ARS is a brand with a personality and a cheeky sense of humour, as well as expertise and professionalism in what they do. Tangent have a long standing relationship with ARS, having initially created the brand, undertaking revamps through the jounrey, and managing the delivery of all collateral.
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The projects ARS undertake are varied and extensive,...
HydroHeat
Hydronic Heating Suppliers
Complete re-brand, website rebuild and ongoing brand management for leading hydronic heating equipment suppliers. HydroHeat is Australia’s leading supplier of hydronic heating equipment to the residential and commercial sectors. HydroHeat came to us as an established existing business needing a complete rebrand of the company and rebuild of the ageing but extensive existing website – two of the things we do best.
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After a comprehensive brand audit and considerable research into the hydronic heating industry, the Tangent team got to work creating a...