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Tag: Site signage

Just Bike Tyres

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Online Bike Store Just Bike Tyres is an online bike store selling a range of tyres and other bike accessories. The thing about Just Bike Tyres is that it’s a design led brand. What this means is the design comes first, then everything else follows. Read more What it doesn’t mean is that the function is dictated by pretty pictures. It means that the brand is seamlessly integrated so what you end up with is a brand that works across all touchpoints which talk to each other in the same brand language. Every time a customer interacts with Just Bike Tyres they leave with a...

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Weber Bowman

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Reinventing a Chartered Accountant Bringing new life and vitality to a long standing brand. Weber Bowman is an accountancy practice that has been providing personalised accounting, taxation & business management advice to small and medium sized businesses for over 40 years. Read more Whilst the business had developed into a healthy practice offering first rate advice and client service, the brand and personality had been somewhat left behind. A long overdue facelift was needed. Tangent were tasked with the challenge of rebranding and deploying new collateral, including a new...

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Craig Francis

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Council Election Campaign Candidate Election campaign and collateral for Bayside Council Elections. Tangent created and designed the election campaign for Craig Francis in the Bayside City Council elections. Read more Core campaign branding and application of communication touch points for use throughout the campaign was implemented. Design as a campaign tool was used throughout the suite of promotional collateral, signage and social media content. Despite polling strongly our first time candidate narrrowly missed out on a seat in council, finishing 3rd out of 8...

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CTS Flanges

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Industrial Plumbing Manufacturer Tangent has worked with CTS to create a global presence across Nth America, Canada and Australia. CTS is a leader in the industrial plumbing sector as the manufacturer of a unique copper flange with an EPDM insulator system preventing corrosion of the flange. In addition CTS is an innovator in niche fabrication expanding into custom made piping systems. Read more The different CTS business units and presence in both Nth America and Australia necessitates careful brand management and deployment of marketing assets across the different markets...

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Rob Grinter

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Council Election Campaign Election campaign strategy and collateral for candidate Bayside Council Election. Tangent created and designed the campaign for Cr Rob Grinter’s election to Bayside Council in 2016, successfully winning their candidate a seat. Rob Grinter subsequently successfully helped steer Bayside council and implemented many strategies for the benefit of the Bayside Community, holding the office of deputy mayor and controlling an annual budget exceeding $110 million dollars. Read more Design matters in any space, even politics, and whilst it’s sadly lacking...

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Holy Bowly Superfood Bar

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Eat Yourself Happy Identity & Branding, online presence for Hampton Street superfood destination Holy Bowly. Read more HolyBowly is a cafe which celebrates and showcases healthy food culture. The brand Tangent created embodied this organic, fresh approach, and was deployed across online presence, signage and collateral. A big part of this project was digesting (figuratively) the huge amount of information surrounding what constitutes ‘superfoods’ and ‘raw food’ and what the various interpretations of these are. The changing nature of Holy Bowly’s...

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