Middy’s Electrical
Australia’s Largest Independent Electrical Wholesaler
Tangent work with Middy’s to manage and deliver a nationwide brand across a branch network of over 100 locations. Established in 1928, Middy’s are Australia’s largest privately owned data and electrical wholesaler with 100+ branches nationwide. The Middy’s brand is an icon in the Australian electrical wholesale landscape. A key brand strength is Middy’s genuine engagement and support of its customer base of small electrical contractors. Within this proposition the brand heritage is strongly promoted.
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