Tuff Arse Camp Chairs is a disrupter start up brand. Design led from inception to shake up the booming camping and outdoor goods sector. The brand is anchored on the simple proposition of supplying best in class camp chairs wrapped around a unique brand personality. It's a genuine offer that's echoed through every part of the brand face and delivered through a singularly focussed product range.
Tuff Arse Camp Chairs is a hi-end product range, only selling direct to consumers. Transparency and quality is key to the brand, being design led it's critical every part of the offer is real and genuine. As Australians increasingly embrace exploring their own backyards, the camping and outdoor goods sector has boomed and many players now crowd the market. Savvy consumers search for a point of difference and know what genuine quality looks like, they are not to be taken lightly and will quickly sniff out a fake. As Tuff Arse is independent, it's not driven by the need to satisfy a mass audience, nor owned by a corporate group chasing sales margins at the expense of quality. This allows for Tuff Arse to create a true offer of quality in a brand with a real personality.
The brand is seamlessly integrated to engage across all touchpoints in the same brand language. Every time a customer interacts with Tuff Arse Camp Chairs the brand story is consistent, and importantly they're treated with respect. This makes them want to come back, because they know they are part of something that has integrity and connects with where they come from, delivering on its promise. How do we know it's design led and the promise is real? Because we created it.