Author: webmaster-tangent

Dontex Performance

Written by webmaster-tangent on June 26, 2025. Posted in Client Stories. No Comments on Dontex Performance

Automotive Performance Rebrand and eCommerce build for Dontex Performance, Australia’s premier workshop for Jeep, RAM, Dodge and Chrysler modifications and upgrades. Dontex is a family owned and operated business, and it’s the genuine passion and commitment form the directors that drives the business success. Read more When new owners Lee and Natalie took over an existing workshop business, their intention was to build something new that leveraged Lee’s prior experience in the atuomotive industry managing large dealership workshops, and played to his passion for...

Redwood Windows

Written by webmaster-tangent on June 26, 2025. Posted in Client Stories. No Comments on Redwood Windows

Australian Made Timber Windows & Doors Redwood Windows & Doors is a long-standing business that has been making hand crafted timber windows and doors for over 40 years. The original brand had not been touched since inception and was desperately in need of a well earned revamp. Read more Under new ownership, the directors approached Tangent to step in and curate the rebrand. As the core function of Redwoods operations had not changed but been modernised, the key proposition of handcrafted timber windows and doors was retained, with the new brand and collateral being...

Middy’s Electrical

Written by webmaster-tangent on June 26, 2025. Posted in Client Stories. No Comments on Middy’s Electrical

Australia’s Largest Independent Electrical Wholesaler Tangent work with Middy’s to manage and deliver a nationwide brand across a branch network of over 100 locations. Established in 1928, Middy’s are Australia’s largest privately owned data and electrical wholesaler with 100+ branches nationwide. The Middy’s brand is an icon in the Australian electrical wholesale landscape. A key brand strength is Middy’s genuine engagement and support of its customer base of small electrical contractors. Within this proposition the brand heritage is strongly promoted. Read...

Hannans

Written by webmaster-tangent on June 26, 2025. Posted in Client Stories. No Comments on Hannans

Custom Made Curtains & Blinds Hannans Window Furnishings is a long established and highly regarded manufacturer and installer of blinds and curtains in Melbourne’s southern suburbs, having operated continuously for over 80 yrs. Whilst the brand offer and quality of product was second to none, the web presence however was sadly out of date and a total revamp was required. Read more Beginning with a complete audit of the existing site and content, wireframe and content strategy were created for the new site. The design UX / UI was rolled through development on staging...

Lumeta

Written by webmaster-tangent on June 26, 2025. Posted in Client Stories. No Comments on Lumeta

uPVC Windows & Doors The team at Lumeta Windows and Doors had years of experience in the window and door manufacturing industry, but were launching an entirely new business focussing on modern uPVC manufacturing. The new expertise and business model required a brand that reflected a modern company and postioned the offer in a competitive market sector both online and in real world. Read more The new brand face launched Lumeta as a specialised manufacturer of thermally efficient uPVC windows and doors, using hi-end European components but made and glazed locally at Lumeta’s...