Wally Jane's, the high end luxury rental accomodation in Warburton Victoria

Wally Jane's

Rental Accomodation Warburton

Branding and Holiday Rental website for high end luxury property in Warburton Victoria.

Upmarket holiday rentals are no longer simply listings on sites like AirBnb or booking.com. To stand out from the crowd, luxury properties require their own brand. Aspirational holiday makers seek out a destination that provides true luxury and a unique getaway experience. From their first interaction on line to a personal gift on arrival, through to coffee recommendations in a well thought out guest book, the whole guest experience needs to be curated and beautifully presented.

Tangent created the name and brand for Wally Jane's then built the brand touch points around this. The bespoke website was created on a commercial stand alone platform specifically designed for short-stay rentals. This gives the property its own unique web presence and manages all bookings and listing features with integrated synced calendar bookings from listing sites such as AirBnb and Stayz.

Having a stand alone site means that bookings can be taken directly. Custom advanced SEO is applied to rank the site for user searches, driving direct traffic and eliminating reliance on 3rd party listing sites. This removes paying hefty commissions of up to 20% and vastly increases the profitability of the property.

Other collateral including a Guest Book was researched, copy written and designed to refect the owners asthetic and personal tastes.