Tag: Brand creation

Michael Byrne

Written by webmaster-tangent on July 15, 2025. Posted in Client Stories. No Comments on Michael Byrne

Professional Horticulturist Brand creation for Michael Byrne Horticulturist & Plant Broker. An earthy tactile vibe was created for this brand by using a hand drawn illustration and text, based on a simple stylistic interpretation of a tree. The elegance of this brand creation lies in its beautiful simplicity and impeccable execution (if we say so ourselves). Deliverables: Brand creation Collateral rollout

Award Pools

Written by webmaster-tangent on July 15, 2025. Posted in Client Stories. No Comments on Award Pools

Custom Built in Ground Pools Brand identity for Award Pools. Award Pools are a quality, exclusive custom pool designer and builder offering high end pool construction and innovation in design and product, using up-to-the-minute technology and construction techniques. In a market where some competitors can be somewhat less than ‘reputable’ it was critical that the new brand reinforced credibility and reflected Award Pool’s profile as an elite pool builder. Deliverables: Brand creation Collateral rollout Vehicle and site signage

Rap Products

Written by webmaster-tangent on July 15, 2025. Posted in Client Stories. No Comments on Rap Products

Retail Giftware Chain Brand identity for Retail Giftware Chain Rap Products. Rap Products offers a diverse blend of exotic and individual gift ideas, inspirationally wrapped. Established in Melbourne 1996, Rap has withstood the tough retail environment for over twenty years to become a well known icon of Melbourne’s Bourke street. Offering quirky items of timeless design, Rap’s product portfolio includes home decor ranging from tableware to one off pieces. The shop stocks many Melbourne brands known for their originality and home grown. Deliverables: Brand creation Stationery...

Hampton Street

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Hampton Street

Retail Traders Association Tangent worked together with the Hampton Street Traders Association to create a brand from the ground up to represent and promote the Street. As the Traders Association was newly formed there was no existing brand or street promotions in place whatsoever. Read more The challenge facing Hampton Street was how to respond and reinvent themselves in the face of competition from online retailers and mall megaplexes such as Southland. To bring together 322 small retailers with one common goal was daunting. It became clear the solution would lie in promoting...

Sports Cone Trainer

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Sports Cone Trainer

Beat Your Best Brand mark and brand positioning for Sports Cone Trainer. Sports Cone trainer is an innovative electronic training aid for athletes across all levels and sports codes. By emitting pre programmed flashing lights and sounds the sports cone trainer enables athletes to complete complex training routines. Essentially Sports Cone is a state of the art electronic version of the tried and tested witches hat. Read more Tangent were tasked with the challenge of branding and positioning the product as it was in its beta development stage. It needed to make a dynamic and strong...

ARS

Written by webmaster-tangent on July 1, 2025. Posted in Client Stories. No Comments on ARS

Commercial Asset Rehabilitation Services Brand creation and delivery of marketing assets across digital and printed channels. Asset Rehab Services (ARS) provide solutions to complex infrastructure issues above and below ground. ARS is a brand with a personality and a cheeky sense of humour, as well as expertise and professionalism in what they do. Tangent have a long standing relationship with ARS, having initially created the brand, undertaking revamps through the jounrey, and managing the delivery of all collateral. Read more The projects ARS undertake are varied and extensive,...