Tag: Brand style guide
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Deliverables:
Brand Audit
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Clapham Landscapes
Landscapes Design Architect
Brand concept and creation, online presence implementation for Clapham Landscapes. Clapham Landscape Architecture offer bespoke landscape architectural design services for residential and commercial applications. The brand creation and onllne presence built by Tangent reflected the hi-end projects and award winning designs created by Clapham.
Deliverables:
Brand creation
Brand styleguide & stationery collateral
Web site design and build
Folio site to show case hi-end landscape design projects
Extensive online project image galleries
Client side editable News...
St Joan of Arc
Catholic Primary School
The St Joan Of Arc brand was created to play homage to a symbolic icon but with a modern aesthetic twist to reflect the schools position as forward thinking.
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St Joan of Arc is a co-educational parish primary school in the Melbourne bayside suburb of Brighton. By way of background Joan of Arc was first given armorial bearings by Charles VII in 1429 as recognition of her exploits in battle and service to France. The design contained two fleur-de-lis “in a field azure” (meaning on a French royal blue background) with a sword between them...
Hampton Street
Retail Traders Association
Tangent worked together with the Hampton Street Traders Association to create a brand from the ground up to represent and promote the Street. As the Traders Association was newly formed there was no existing brand or street promotions in place whatsoever.
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The challenge facing Hampton Street was how to respond and reinvent themselves in the face of competition from online retailers and mall megaplexes such as Southland. To bring together 322 small retailers with one common goal was daunting. It became clear the solution would lie in promoting...
St Mary’s Health Services
Home-Care for People with Disabilities
A fresh, vibrant new brand and image. St Mary’s Health Services provides in-home care for people living with disabilities. As St Mary’s reputation for quality and individualised care has grown, the old brand began to look increasingly outdated and out of step; the guys at St Mary’s recognised the need to up the ante and get on the branding band wagon.
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The result is a fresh, vibrant revamped brand image which was rolled out into marketing collateral and quickly repositioned the organisation. As the results were seen the...
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Community Housing Provider
An established community housing provider undertaking a simple entity change and repositioning gave way to a much broader and far reaching exercise than first expected. The brand audit revealed a brand lacking in personality and tactile touch points that was at odds with its day to day operations.
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The extensive online presence was outdated and lacking in audience engagement. The legacy of disparate content add-ons over the years had created a massive site with little to no intuitive navigation. Digging out and representing relevant content in a...