Tag: Printed Publications

Hampton Street

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Hampton Street

Retail Traders Association Tangent worked together with the Hampton Street Traders Association to create a brand from the ground up to represent and promote the Street. As the Traders Association was newly formed there was no existing brand or street promotions in place whatsoever. Read more The challenge facing Hampton Street was how to respond and reinvent themselves in the face of competition from online retailers and mall megaplexes such as Southland. To bring together 322 small retailers with one common goal was daunting. It became clear the solution would lie in promoting...

St Mary’s Health Services

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on St Mary’s Health Services

Home-Care for People with Disabilities A fresh, vibrant new brand and image. St Mary’s Health Services provides in-home care for people living with disabilities. As St Mary’s reputation for quality and individualised care has grown, the old brand began to look increasingly outdated and out of step; the guys at St Mary’s recognised the need to up the ante and get on the branding band wagon. Read more The result is a fresh, vibrant revamped brand image which was rolled out into marketing collateral and quickly repositioned the organisation. As the results were seen the...

Active

Written by webmaster-tangent on July 8, 2025. Posted in Client Stories. No Comments on Active

Community Housing Provider An established community housing provider undertaking a simple entity change and repositioning gave way to a much broader and far reaching exercise than first expected. The brand audit revealed a brand lacking in personality and tactile touch points that was at odds with its day to day operations. Read more The extensive online presence was outdated and lacking in audience engagement. The legacy of disparate content add-ons over the years had created a massive site with little to no intuitive navigation. Digging out and representing relevant content in a...

Wally Jane’s

Written by webmaster-tangent on June 27, 2025. Posted in Client Stories. No Comments on Wally Jane’s

Rental Accomodation Warburton. Branding and Holiday Rental website for high end luxury property in Warburton Victoria. Upmarket holiday rentals are no longer simply listings on sites like AirBnb or booking.com. To stand out from the crowd, luxury properties require their own brand. Aspirational holiday makers seek out a destination that provides true luxury and a unique getaway experience. From their first interaction on line to a personal gift on arrival, through to coffee recommendations in a well thought out guest book, the whole guest experience needs to be curated and beautifully...

Middy’s Electrical

Written by webmaster-tangent on June 26, 2025. Posted in Client Stories. No Comments on Middy’s Electrical

Australia’s Largest Independent Electrical Wholesaler Tangent work with Middy’s to manage and deliver a nationwide brand across a branch network of over 100 locations. Established in 1928, Middy’s are Australia’s largest privately owned data and electrical wholesaler with 100+ branches nationwide. The Middy’s brand is an icon in the Australian electrical wholesale landscape. A key brand strength is Middy’s genuine engagement and support of its customer base of small electrical contractors. Within this proposition the brand heritage is strongly promoted. Read...