Tangent created the name and brand for Wally Jane’s then built the brand touch points around this. The bespoke website was created on a commercial stand alone platform specifically designed for short-stay rentals. This gives the property its own unique web presence and manages all bookings and listing features with integrated synced calendar bookings from listing sites such as AirBnb and Stayz.
Having a stand alone site means that bookings can be taken directly. Custom advanced SEO is applied to rank the site for user searches, driving direct traffic and eliminating reliance on 3rd party listing sites. This removes paying hefty commissions of up to 20% and vastly increases the profitability of the property.
Other collateral including a Guest Book was researched, copy written and designed to refect the owners asthetic and personal tastes.
