Author: webmaster-tangent
Industrial Electrical & Network Infrastructure
Panduit is large Multinational company based in the USA. They provide “Physical infrastructure as a strategic foundation to help future proof businesses” Translated? They manufacture and distribute industrial electrical and network equipment.
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The issue with large Multinationals such as this is that they often struggle to adapt their brands to local audiences; the brand language that suits the USA, or China, or Europe, may not neccessarily be apt for Australia. But being a large Multinational the brand must...
Auric Mining
WA based Gold Explorer & Developer
A fresh, vibrant new brand and website. Auric Mining Limited is a Western Australia based gold explorer & developer.
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Tangent were engaged to create the Auric brand and build the online presence. The result is a fresh, vibrant brand image which was rolled out into marketing collateral and quickly established the company as a credible presence in the commercial mining sector.
The website was a ground up build with WordPress open source CMS, designed for staged rollout as mining projects come on-line.
Deliverables:
Brand...
Eatscape
Hospitality Design Collective
Naming, Rebrand and Repositioning for High End Commercial Kitchen Designer. Eatscape provides high end commercial kitchen and hospitality design services. Tangent first created the brand as Chris Love Design over 15 years ago, and the business had grown significantly over the years, evolving and eventually requiring renaming and rebranding. Tangent were again contracted to continue the brand journey with the rebrand, renaming and creating the new brand, then seamlessly rolling out the implementation across all channels.
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Tangent audited...
Wally Jane’s
Rental Accomodation Warburton. Branding and Holiday Rental website for high end luxury property in Warburton Victoria.
Upmarket holiday rentals are no longer simply listings on sites like AirBnb or booking.com. To stand out from the crowd, luxury properties require their own brand. Aspirational holiday makers seek out a destination that provides true luxury and a unique getaway experience. From their first interaction on line to a personal gift on arrival, through to coffee recommendations in a well thought out guest book, the whole guest experience needs to be curated and beautifully...
9XX
Independent Porsche Specialists
Rebrand and repositioning for exclusive Porsche mechanical repair and servicing workshop. 9XX are dedicated Porsche experts that provide on-site mobile mechanical services for all Porsche models, across Melbourne and its surrounding suburbs. The business had grown since inception to the point where it required a rename and brand repositioning.
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The original ‘Nurburgring Mechanical’ name and brand had out-lasted its shelf life, and further to this a rapid departure from the name and associated assumptions was suggested by the...
Scorpion Tech
A new brand for a new business model
Scorpion Tech Services is a brand that was created to help manufacturers access overseas supply chains.
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Often brand creation involves the evolution of a business that morphs into a new model to adapt to market demand and deliver new services. Scorpion Tech is a brand such as this, created to help manufacturers access overses supply chains in the mining, earthmoving, quarrying and agriculture sectors. Tangent worked with the stakeholders to scope and define the brief, create the Scorpion Tech Services brandmark and then build the...